Create and learn in a digital playground - Intuitively experiment with recreations of real life materials
Material Mutation is a digital brand experience to enhance the connection with the younger target group of the Berlin based brand OTTOLINGER. Through digital experimentation and creation the user will dive into the OTTOLINGERs brand universe. Material Mutation includes a visual identity, communication strategy and web design briefing.
Materials
OTTOLINGER wants to break the traditional way of fashion and therefore is always combining different unusual materials in the collections. These materials contain rubber paint, battery acid, rubber and alloy metal. The in browser software Material Mutation converted these real life materials into 3D textures. The target group can dive into the world of OTTOLINGER by performing the same design process as the brand but on their own device. They can not only have a close look at the materials but also play around with the textures. The user can create artworks with the materials in the in browser 3D software of Material Mutation.
Web Page Overview
This interactive feature serves as a playground for the user and has a minimalistic setup that is easy to understand. The visual guidelines of Material Mutation are a combination of the brand identity of OTTOLINGER and the approach of other softwares to their setups.
Teaser
